Why is GMC more expensive than Chevy?

A cosmic scale weighs the costs of GMC and Chevy models against each other while faces ponder

Chevy Vs. GMC Price Differences

There are many similarities between GMC and Chevy trucks. Both brands are owned by GM, after all, and models of the two nameplates often share the same platform, engines, and transmissions. However, if you’ve been shopping both, one difference may stick out: the price. Why are GMC models more expensive than Chevy?

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GMC models are more expensive because the brand tends to target the luxury market. Chevy is aimed at the mass market while the message offered by GMC is to stand apart and not be “one of the herd.” The more exclusive vibes and luxurious touches of GMC models mean the cost of the vehicles tend to be higher as well. Many GMC trucks sell for well over $50,000 on average.

In keeping with this exclusive vs. mass-appeal nature, GMC tends to focus primarily on trucks, along with a few SUVs, while Chevy offers a well-rounded, vast selection of vehicles.

Are GMC models higher-quality than Chevy?

While GMC models tend to be higher-end, the brand also provides bare-bones offerings, while Chevy, for its part, provides luxury options too. On the whole, however, GMC models tend to be more extensively outfitted with specs and features than Chevy.

These can include GMC-exclusive features, such as Adaptive Ride Control and the Multi-Pro tailgate, along with upper-end engines. Though both Chevy and GMC trucks offer the same engines, for example, GMC dealers tend to focus more on the top-tier 6.2-liter powerplant.

Headrest inside a 2020 GMC Canyon reads, "Denali"GMC Denali Trim

Recently, the Denali trim from GMC has found great success. Models of the Denali trim tend to be more analogous to Cadillac, but with rugged appeal. The Denali trim tends to be an upscale, urban-emphasizing machine loaded with chrome.

Do GMC vehicles get higher trade-in values than Chevy?

Due to their comparative rarity and higher price tag, GMC vehicles do tend to hold a higher trade-in value than Chevy as well.

How similar to one-another are GMC and Chevy trucks?

In the past, the difference between GMC and Chevy trucks may have only come down to the badge on the grille. Today, however, the models have completely different sheet metal. They emphasize different elements and target different customers.


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