How are celebrities working with, and getting inspiration from, the 2022 GMC Hummer EV?

2022 GMC Hummer EV ambles down a rock face

Lebron James and John Geiger Share Pivotal Experiences with the Upcoming ‘World’s First Supertruck’

We at Carl Black Orlando are going a bit crazy with anticipation for the 2022 GMC Hummer EV. Another individual who seems, we dare say, equally excited is none other than Lebron James. Lebron is so enthusiastic about the 2022 Hummer EV that he partnered with General Motors to be an official brand ambassador for the model.

Despite doing several early ad spots for the supertruck, Lebron didn’t get to experience the 2022 Hummer EV for himself until recently. Below, we’re going to take a look at how he reacted, as well as at a unique piece of footwear that pre-eminent sneaker designer John Geiger created after a brief experience with the model.



Superstar Meets Supertruck: Lebron James and the Hummer EV

A recent video from GM showcasing Lebron James’s reaction to the 2022 GMC Hummer EV begins with the superstar walking up to the model in his garage. He shows visible excitement, muttering, “I can’t wait to push this boy,” to himself as he climbs into the driver’s seat.

While we don’t get much footage of James actually driving the vehicle, we do see him admiring the details on both the inside and outside, noting that the vehicle boasts amazing quality and detailing throughout. He’s particularly impressed by the fact that the all-electric machine still maintains the notable power and presence that Hummer models are known for. Lebron takes a few moments to muse aloud about a future where onlookers will see him rolling through the streets LA in the vehicle.

“So futuristic… but so bold at the same time,” he concludes. “It’s like, sleek and bold. Love it.”

Supertruck Births Supershoe: John Geiger and the Hummer EV

Lebron James isn’t the only high-profile figure hired to advertise and do work related to the 2022 GMC Hummer EV. There’s also a guy named John Geiger, who’s apparently one of the world’s pre-eminent sneaker designers.

Geiger created a unique shoe that’s inspired by the 2022 GMC Hummer EV. The shoe, titled the “GMC Hummer EV 002 Low ‘Lunar’,” is inspired by the lunar landscape startup graphic that appears on the supertruck’s infotainment screen. As Geiger says, “If I drove a truck on the moon, that would be the truck to do it.”

The Lunar sneaker utilizes laser fabric that Geiger says hasn’t really been used on footwear before. Geiger envisions the shoe as an everyday shoe that just about anybody could wear. We’re going to interpolate that this is the same universal appeal he believes GMC is going for with the HUMMER EV. Geiger concludes that the shoe “is revolutionary to [their] brand.” Well, we can certainly see some similarities there.

Currently, four different models of the GMC HUMMER EV are scheduled to be released.